Jackalope

Run the whole company
from one screen.

One source of truth for a sports business. Built running the PPA Tour.

The problem

Every league runs on a dozen tools that don't talk to each other.

Scattered

Ticketing, email, ads, CRM and accounting each hold a piece of the answer.

By hand

Receipts, per diems and expense codes get matched in spreadsheets.

Rebuilt

Every time the owner asks a question, someone rebuilds the numbers.

Where it was built

We ran it on a pro league first.
A new city almost every week.

100+pro events run since 2020
1.05Mpeak viewers on CBS
8 yrsof league data in one place

What it does

Six jobs, one hub.

Measure

Every metric on one screen, against plan.

Reconcile

Receipts match card charges on their own.

Plan

Each event carries its budget and spend.

Direct

Goals, tasks and owners beside the money.

Model

Forecasts fed by real actuals.

Own

Your instance, your data. Not a seat you rent.

Marketing · live screen

Every email for an event, who opened it, and the pace to goal.

Jackalope marketing timeline for the Veolia Arizona Open: every email with delivered, open and click counts, beside ticket and registration pace to goal

No one asks "did the email go out?" anymore.

Ticketing · live screen

Ticket sales against goal and last year, updated live.

Jackalope ticketing: PPA Tour 2026 season to date against goal, cumulative pace against 2025, and top tournaments by revenue

Pulled straight from the ticketing system, checked against the books.

Sales · live screen

Drop in an old sponsor deck. Get back a new one, a link and a PDF.

Jackalope Deck Builder: upload an old deck, say what should change, and get a rebuilt deck with a tracked link and PDF

The deck shows who opened it and who downloaded it. Changes are a sentence: "Drop the MLP slide."

Travel and finance

Book the trip. The books close themselves.

Book

Staff book travel inside the hub, tied to the event.

Match

The receipt finds its card charge and uploads itself.

Pay

Per diem is worked out, even when someone flies home early.

Most of the PPA Tour's accounting now runs this way.

A shorter stack

HubSpot and Salesforce are gone.
Asana is next.

The same data now runs the fan side too: live scores, fan logins, and a push alert when your player is on court.

Who it fits

Same machine. Your nouns.

Emerging leagues

Games, players, sponsors, tickets. A full back office without the headcount.

Teams

Sponsorship sold against delivered, travel, finance, owner reports.

Events and tours

Venues, crews, budgets and settlements, city by city.

Facilities

Courts, bookings, members and P&L per location.

What the hub can be built around, not a customer list.

How a club starts

Bring one messy month.
See it as one screen the next day.

Tell us the problems in the morning. Walk phase one the next day. Your instance, your data.

Bryce Morgan · bryce@gullstack.com