Finance, travel, marketing, sales, people and the daily report on one record. Built running Pickleball Inc: four brands, about 200 staff, 137 events, one login.
Home of the PPA Tour · Built in 4.5 months · 2,600+ commits · 52 jobs running every day
Domo, HubSpot, Salesforce, KORE and the Zapier ticket report are gone. Asana, Miro and Dropbox are on their way out.
The problem
Jackalope runs them on one record, so the people you hired for the real work get to do it.
It posts itself from live sales. Nobody pulls numbers before coffee anymore.
Flights, hotels, per diem, card matching
One P&L per event, live before it ends
Every send, open and click against ticket pace
Pipeline, decks in a sentence, recaps from real numbers
KPIs live, reports drafted for you
The thing your company is actually for
One record per event. Every ticket, flight, receipt, email and sponsor deal hangs off it, so every team works from the same numbers.
Company travel
Staff, flights, hotels, roommates and rental cars for each event on one screen. The counts at the top show what's still open.
Live screen at the PPA Tour · names blurred
Accounting
Budget, projected, the actual from the books, and card spend that hasn't posted yet. Side by side.
Live screen at the PPA Tour · owner names blurred
Marketing campaigns
Each event gets a 120-day launch plan. Every email, text and ad sits on one timeline next to ticket and registration pace.
Live screen at the PPA Tour
Sales decks
Drop in last year's sponsor deck. Get it back in the house look, with photos from your own library.
Live screen at the PPA Tour
KPI tracking
Pace against last year at the same days out, a projected finish by ticket type, and ads and emails on the same date axis.
Live screen at the PPA Tour
It does the work
The system proposes. A person approves. Nothing goes outside the company without a yes.
Every send on one timeline, with results
Every module is a view on the same record. One login for the whole company, with 17 roles deciding who sees what.
Connects to the tools you already run
Sage Intacct · Divvy/BILL · Plaid · Stripe · ADP · Tixr · Eventbrite · Ticketmaster · Shopify · BigCommerce · Square · Customer.io · Meta Ads · Google Ads · GA4 · Search Console · SEMrush · YouTube · Gmail · Google Sheets · Slack
Why Jackalope
Most companies run on a dozen tools that each hold a piece of the answer. Jackalope puts the answer in one place, owned by you.
What it replaces
What the PPA Tour has cut, what's next, and where a contract still runs.
| Tool | What it did | Now in Jackalope | At the PPA Tour |
|---|---|---|---|
| Domo | Dashboards | Ticketing and metrics | Cancelled |
| HubSpot | CRM | Sales pipeline, fully imported | Cancelled |
| Salesforce | CRM | Sales pipeline | Gone |
| KORE | Sponsorship management | Sponsorship | Never bought |
| Zapier ticket report | Daily sales email | 9am Slack report | Gone |
| Booking platform | Trip sales, platform fees | Own checkout | Gone |
| Asana, Miro, Milanote | Tasks, boards, org chart | Projects, requests, org chart | Replaced, cancelling |
| Dropbox | Brand assets | Brand library | Cancelling Nov 13 |
| Stampli | Accounts payable | AP bill capture | Replacement around Dec |
| Klaviyo | Email and SMS | Campaigns | Leaves with the store move |
| Teamworks | Pro player hub | Pro Player Central | Replaced, contract runs to 2028 |
Could go next, anywhere: Slack for team updates · Monday, ClickUp · Tableau, Power BI · expense apps · deck tools
What we learned
Every proof point today is pickleball: four brands, events in a new city most weeks. The spine underneath is general. Swap "event" for a job, a home, a client or a location, and the money, people and messages hang off it the same way.
You do. It lives in one place, it's yours, and it can be exported.
Your accounting system, card and bank feeds, ticketing, your store, email and ad platforms, analytics, Google Workspace and Slack. If a tool has an API, it can come in.
No. The standing rule is that the model proposes and a person approves. Emails land as drafts and ads land paused. Every night, a second model audits the numbers.
No. It runs next to them first. Tools come off one at a time, once the team stops opening them. Some contracts run out on their own schedule.
Tell us the problems in the morning, and we walk you through phase one the next day. Bring one messy month and you'll see it as one screen.
It's priced per company, in writing, after a walkthrough. The goal is a shorter bill than the tools it replaces.
Your data, one record, built around how your company already works.